microsoft

Digital Signage for Retail

Digital Signage for Retail

Retail businesses today face a massive challenge.  In our über-connected world, consumers have access to endless shopping choices. Comparing prices or ordering online just requires a quick Google search. In fact, 80% percentage of shoppers report that they compare prices online when shopping in-store.  So how can brick-and-mortar retailers continue driving sales in-store?  One solution is to bring digital experiences into the physical store. 


Microsoft Surface Premium. Powered by XOGO.

Microsoft Surface Premium. Powered by XOGO.

Microsoft and XOGO unveiled the first Surface Premium retail experience over the weekend, at a Sundan store in Beijing’s renowned Sanlitun shopping district. A continuation of the popular Surface Table retail fixture, Surface Premium is a Microsoft “store-within-a-store” that allows consumers to test drive the latest Surface Pro and Surface Book hardware, along with the all-new Surface Studio, Surface Laptop and related software. 

Retail Case Study: Microsoft Surface

Retail Case Study: Microsoft Surface

The retail sector has become a very competitive environment in recent years. Online competition has changed the game significantly, yet traditional brick and mortar stores still have their place, particularly for products that require trying-on or test-driving to some extent. So if you’re one of the world’s largest technology companies, how do you architect a retail model that not only brings traffic into stores, but also engages people and provides an experience that they’ll remember after they’re done shopping? For Microsoft, the answer is XOGO.