Digital signage for waiting rooms and lobbies.

Communicate effectively and reduce perceived wait times.

We've all been subjected to a long wait at the clinic, dentist or tax office. These areas tend to have a plant in the corner, a stack of old magazines, and minutes can seem like hours - especially if one is anxious about an upcoming appointment. But it doesn't have to be that way.

Digital signage is an ideal tool for waiting rooms, and has been proven to reduce perceived wait times by as much as 35%. Ideally your signage content should mix relevant messaging (i.e. clinic data, and who's next in line) along with infotainment options. Here are several tips for incorporating digital signage into your waiting rooms.

Screen Size and Placement

Your screen(s) should be of an adequate size, and mounted someplace where most of the waiting area can see them. A 32" television is too small to be viewed from across the room; likewise, a 75" screen is too large when viewed at a distance of only a few feet / meters. Please see this blog post for recommendations on viewing distance and resolutions. For most waiting room scenarios, we find that a 55-65" television mounted in the upper corner of a room is ideal, or even a totem-mounted screen that can be moved from place to place.

Incorporate Infotainment Content

We recommend incorporating infotainment feeds (also called "dynamic content") into your waiting room playlists in order to keep your guests both entertained and informed. For example, a dentist's office may choose to display a few slides about their practice, advertise services like Botox or dermal fillers that customers may not be aware of, and mix that with infotainment feeds such as local weather and sports scores, national news, or the Instagram feed of the American Dental Association. Dynamic content like this keeps your playlists fresh without any extra effort, and since the content is always updating in the background, it keeps guests from becoming bored. We partner with the top infotainment content company in the industry, in order to bring you over 120 channels of infotainment content that’s tailored for your 16:9 screens.

Consider Integrations

Professional digital signage platforms like XOGO give customers several ways to integrate with outside services, or to display content from online sources. In our dentist scenario above, suppose that the office was already using a service that surfaces an individual's name on a webpage or in an app once he or she is next in line. One could simply take that URL and incorporated it into a digital signage playlist, so that after every few slides of infotainment or marketing content, viewers are reminded of who's next in the queue. It keeps people informed, while also keeping them entertained.

Easy and Affordable

XOGO is one of the most affordable digital signage platforms in the industry, and often recognized as the easiest. We make it simple for front-desk staff to set up and manage one or more digital signs. For as little as $0.50 per day you can breathe new life into your waiting rooms and improve your customers' experience with your business.

Summary

Digital signage is an easy, affordable way to interact with your visitors, and softly upsell them on products or services, while simultaneously keeping them entertained. Please contact us below if you’d like to discuss how to put XOGO to work in your spaces.

Take-Aways

• Digital Signage keeps your customers or patients informed and entertained

• We recommend a mix of infotainment and brand content in order to capture viewers' attention

• XOGO digital signage is ideal for waiting rooms - it costs just $0.50 per screen per day and sets up in minutes

• In terms of hardware all you need is an appropriately-sized TV and a XOGO Mini Max media player