Microsoft and XOGO unveiled the first Surface Premium retail experience over the weekend, at a Sundan store in Beijing’s renowned Sanlitun shopping district. A continuation of the popular Surface Table retail fixture, Surface Premium is a Microsoft “store-within-a-store” that allows consumers to test drive the latest Surface Pro and Surface Book hardware, along with the all-new Surface Studio, Surface Laptop and related software.
The most common questions that we get have to do with screen resolutions and content. Most people are used to seeing content on a single HD screen set up in landscape orientation these days, like the television in your home. You're not limited to that, however. XOGO is capable of displaying content in landscape or portrait orientation, or even across multiple screens. All it takes is some working knowledge of screen resolutions and hardware. Let's start with the basics.
Our objective at XOGO is to make digital signage elegant, fun, and above all, easy to use. That's why we built our XOGO Content Manager app to run on devices that you already use everyday, like your iPad, iPhone, Surface Pro and Android phone. But we didn't stop there. We realized early on that in order to make the XOGO experience truly simple, we would need to offer our own media player hardware as well. After hundreds of hours of research and testing, and a few flights across the pond, we finally nailed it. Introducing: XOGO Mini.
We recently participated in the annual Digital Signage Expo with our partners at Intel, where we introduced XOGO Decision Signage to the wider market and debuted some of our latest features, including realtime (screen-takeover) mode and IoT content triggers. The response was incredibly positive, but the best news came last week when we were notified that we had been awarded best of show in our category (Best New Interactive Digital Signage Product) for DSE 2017 by rAVe Publications.
Digital signage is somewhat like a website. It can be used to display anything digital - from creative elements like branding and artwork, to informative items such as menus and price lists. The best implementations usually include a bit of both. Here are six important questions to ask, which will help determine what kind of content ultimately needs to be on your screens.
One of the best ways to achieve a “wow” factor with digital signage is to arrange multiple screens together and display content across them as a huge, unified image. This type of setup is commonly called a video wall, and in this post we’ll outline some of the things that need to be considered to make it work.
The retail sector has become a very competitive environment in recent years. Online competition has changed the game significantly, yet traditional brick and mortar stores still have their place, particularly for products that require trying-on or test-driving to some extent. So if you’re one of the world’s largest technology companies, how do you architect a retail model that not only brings traffic into stores, but also engages people and provides an experience that they’ll remember after they’re done shopping? For Microsoft, the answer is XOGO.
Small businesses these days face a lot of pressure from competitors, both online and locally. Now more than ever, businesses must keep their branding and messaging up to date, while keeping marketing costs low. Digital signage is the perfect solution, as it provides a low cost, engaging and fun way to communicate with customers.